One of the first things I learned when I officially became a writer was that people DO judge a book by the cover. The old adage is not at all true, and in order to capture the attention of a potential reader, you need to design a cover that not only hints at the story contained inside, but is eye-catching enough to make the reader stop and look at your book.
Cover design can be expensive, or you can do it yourself and save some money. Amazon and other self-publishing websites also offer free templates that you can use, but for anyone familiar with these templates, they can be spotted a mile away.
Next to the story itself, your cover will be one of the most important parts of your indie book. Being able to draw attention to your masterpiece in a sea of eight million or more other books is critical. Unless you have an unlimited advertising budget, your cover will help draw the attention of potential readers.
I was lucky enough to find an excellent graphic artist, Andjela Vujic, with whom I have worked on my last 3 novels. Andjela and I are now collaborating on the cover design for my next project, Bloodlines: Legacy. I found Andjela when I submitted my project to Design Crowd (www.designcrowd.com), a crowd-sourcing website that connects designers with authors. Andjela bid on my project, worked with me to come up with a cover we both liked, and I awarded her the contract.
Andjela and I have worked together for the past year, and her talent is exceptional, and her rates are, in my opinion, very reasonable. For any authors looking for a cost-effective way to design a unique book cover, I strongly suggest using Design Crowd or another such crowd-sourcing site to connect with talented young designers that are just starting their careers.
Remember, you only get one chance to make a first impression so make sure your cover looks great and gets a reader's attention for the right reason!